The Blog on Biz(ness)

Practical and news-worthy antecdotes on marketing, mindset, and every thinkable way to build a legacy of customer trust and loyalty.

3 Ways to Use Customer Experiences to Drive Growth

3 Ways to Use Customer Experiences to Drive Growth

3 Ways to Use Customer Experiences to Drive Growth Today businesses are constantly trying out different avenues to connect with their customers. Why? Because many marketers understand that today's consumers aren't the same as the consumers of the past. Today's...

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YouTube Advertising on LinkedIn

YouTube Advertising on LinkedIn

Are you paying attention? There are some major tectonic shifts underfoot right now. YouTube is advertising on LinkedIn, so what does this tell us? Well, Google owns YouTube. Microsoft owns LinkedIn. LinkedIn just enabled video posting abilities on their...

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7 Tips to Get Better Results from Email Marketing

7 Tips to Get Better Results from Email Marketing

A marketing offer that is sent quickly via email and without spending on postage can have an impact only if it is read by the recipients. This only happens if an email sent is not flagged as spam. Similar to snail mail, recipients take interest in messages that they...

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How Affordable SEO Can Rob You

How Affordable SEO Can Rob You

"[Acme Marketing Company] reserves the right to automatically resume billing after successfully attaining two Organic First Page Position keywords for the Customer." My client had been paying a very "affordable" $19.95/mo for SEO from this marketing...

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Do Facebook Fans Really Matter?

Facebook Fans are possibilities Fans are potential customers and potential WOMM streams. When a user “likes” a Page, that user is subscribing to the brand’s messages. The potential to convert the Fan to a customer is present, and when the Fan engages with...

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Facebook Tips: 7 Common Mistakes Made by Businesses

Facebook Tips: 7 Common Mistakes Made by Businesses

Facebook is one of – if not – the strongest platform for social media marketing. Passing 1.23 billion monthly active users, Facebook boasts of being the largest social network online. Businesses now have access to consumers from all parts of the world....

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